The European Space Agency (ESA) has initiated a demonstration project in collaboration with Marple, a German technology firm, to utilize artificial intelligence (AI) and satellite data for certifying organic cotton farms in India and preventing fraud. The project aims to train Marple’s software to analyze imagery from ESA’s Sentinel-2 satellites, which orbit the Earth in a polar trajectory, to identify cotton fields across India and classify them based on their cultivation method.
Marple previously tested this software in Uzbekistan, achieving a 98% accuracy in distinguishing between organic and conventional cotton. Now, the project will be conducted in partnership with the Global Organic Textile Standard (GOTS), a non-profit organization that sets a voluntary global standard for the textile industry.
The demonstration in India is particularly important for enhancing the accuracy of the software, as the country has diverse climatic conditions, a prevalence of small fields, and intercropping practices that can make distinguishing organic cotton more challenging. The software leverages a range of sensors to collect data on vegetation, water, soil, and other indices such as the Normalized Difference Vegetation Index (NDVI), which measures the health and density of vegetation.
The project aims to demonstrate how AI and satellite data can streamline the certification process for organic cotton farms, ensuring the authenticity of organic produce and combating fraud in the industry.
The initial outcomes from the project in India are anticipated to be available by the end of the year, and the Global Organic Textile Standard (GOTS) intends to utilize these results to enhance yield estimations. The project aims to identify cotton fields with traditional and environmentally friendly farming practices, including smaller farms that may operate without organic certification. If fields certified as organic are found to have failed to meet the required criteria, they will be flagged for investigation prior to harvesting their cotton.
One of the challenges in the organic sector is the lack of knowledge regarding the extent to which fraudulent practices have impacted the industry. Additionally, there is currently no reliable data source regarding the number of organic cotton farms in India, making it difficult to accurately assess the quantity of organic cotton being cultivated and its origins.
The European Space Agency (ESA) is co-financing the project in India through its Business Applications and Space Solutions (BASS) program in collaboration with GOTS. They have allocated approximately 500,000 euros ($535,000) to support the demonstration, which utilizes satellite data and artificial intelligence to verify organic cotton farms and address fraud within the industry.